Longevity Fund Update 2021

We’re excited to announce and celebrate the accomplishments of our remaining 2021 Longevity Fund recipients! Thanks to your contributions and continued support for Chinatown, we were able to distribute $153,641 in grants to 15 small businesses. Since Welcome to Chinatown’s inception, we have distributed over 80 grants, including our Longevity Fund Accelerator recipients, totaling over $515,000.

Left to right: Pasteur Grill & Noodles, Cafe Round K, Mee Sum (with Karho Leung of 12Pell).

To kick off 2022, we’re sharing some of the projects that grantees have requested funds to support. Grantees have requested support for rebuilding after fire damage (Golden Diner), menu redesign/physical space improvements (Eggloo) and indoor dining remodeling (Pinklady Cheese Tarte). 

Without further ado, please join us in recognizing the second cohort of Longevity Fund recipients:

  • Hing Tai

  • Henry Restaurant Supplies

  • Yang's Fragrant Salon's

  • Pasteur Grill & Noodles

  • Mee Sum

  • Hak Box

  • Crystal Palace Beauty

  • Thailicious 

  • Cafe Round K

  • Grand Tea & Imports

  • Eggloo

  • Smoove

  • Pinklady Cheese Tarte

  • Yu & Me Books

  • Golden Diner

Stay tuned for our small business spotlights featuring their stories, history and progress. Our Annual Report will be released in March 2022, celebrating our two year anniversary, and demonstrating the impact of Welcome to Chinatown’s community. 

Our Longevity Fund could not be possible without the contribution of our donors.  In the coming weeks, we are excited to share our evolving vision for creating upward mobility for our community’s entrepreneurs. With our continued support of business improvement and sustainability, we hope that Chinatown, both its community and legacy, will be here for future generations from all walks of life to enjoy.

If you would like to contribute, please do so here!

Welcome to Chinatown

Welcome to Chinatown is a grassroots initiative to support Chinatown businesses following the rapid decline in business as a result of COVID-19 and increased xenophobia. Welcome to Chinatown serves as a free voice to generate much needed momentum for one of New York City's most vibrant neighborhoods, and offers resources to launch a new revenue stream during this unprecedented time.

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Celebrate the Year of the Tiger With Welcome to Chinatown